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In-Depth Guide to New Construction

Buying a New Construction vs. Resale Home in Houston: Everything You Need to Know!

Introduction

If you’re thinking about buying a home in the Houston area – whether it’s your first house or you’re moving up – you have an important choice to make: new construction vs. resale. Both options have their own process, costs, and benefits. In this guide, we’ll walk you through the differences in buying a brand-new home versus an existing (resale) home, specifically for the Houston metro and its southern suburbs (areas like Sugar Land, Pearland, Missouri City, etc.). We’ll also discuss current market conditions in Houston, highlight builder incentives and trends, and introduce some major master-planned communities and homebuilders in the southern Houston suburbs. Our goal is to give you an informative roadmap so you can make the best decision for your needs. Let’s dive in

Buying Process: New Construction vs. Resale

Buying a new construction home is a somewhat different experience than buying a resale (pre-owned) home. Here are some key differences in timeline, negotiations, costs, and what to expect:

Timeline and Move-In Readiness

  • Immediate Move-In vs. Build Time: If you purchase a resale home, you can usually move in as soon as the sale closes (often about 30 days after contract). In contrast, buying a home that’s not yet built means waiting months for completion before you can move in. Even buying a finished new spec home involves coordinating with the builder’s schedule, though closing on an already-built new home can also be around 30 days.
  • Construction Delays: With new construction, keep in mind the move-in date is not always guaranteed – delays are common (materials, weather, permitting, etc.). In fact, about 60% of new home closings are delayed, and 85% of new home buyers report delays, sometimes 3-6+ months longer than expected. Resale purchases rarely have such long delays once under contract (barring financing or title issues).

Customization Time: Building new often involves a design and selection phase before construction. This can add weeks for choosing floor plans, finishes, and upgrades. With a resale, what you see is what you get – there’s no design center process, which saves time (though you might spend time on renovations after purchase if desired).

Negotiations and Contracts

  • Different Contracts: New home purchases typically use the builder’s contract, not the standard Texas resale contract. Builder contracts may include clauses like escalation clauses (you agree to cover certain cost increases) or undefined completion dates. These contracts can be less buyer-friendly, so having a Realtor experienced in new construction is wise to help navigate them.
  • Negotiation Style: Negotiating on a resale home often involves making offers below or above listing price, requesting repairs, or asking the seller to contribute to closing costs. You usually have room to negotiate price and repairs after a home inspection. In new construction, builders often set a fixed base price for each model and may be reluctant to cut the price (to avoid lowering appraisals for future sales). Instead, builders commonly negotiate by offering incentives – for example, free upgrades or paying some closing costs – rather than reducing the price. This means your “negotiation” on a new home might be securing extra features or discounts on financing rather than a lower sticker price.
  • Leverage and Market Conditions: In a buyer’s market, resale sellers might be more willing to negotiate on price or repairs. In a hot seller’s market, a resale could get multiple offers (less chance to negotiate). Builders, on the other hand, adjust incentives based on their inventory and sales targets. For instance, when there’s abundant new home inventory, builders may advertise promotions (like rate buydowns or design upgrades) to attract buyers. We’ve seen many Houston builders offer mortgage rate buydowns recently, given higher interest rates.

Costs, Maintenance, and Upfront Expenses

  • Purchase Price: New construction homes often come at a premium cost compared to similar resale homes. Recent Houston data shows new homes can cost about 5–10% more on average than comparable existing homes. For example, a new 1,650 sq. ft. home in Texas might sell for around $325,000 versus ~$300,000 for a 20-year-old home of the same size. Part of this premium is because everything is new. However, builders sometimes offset this with incentives or by including more modern features.
  • Maintenance and Repair Costs: A big advantage of a brand-new home is that everything is brand new and under warranty. You’re far less likely to face surprise repair costs in the first years of ownership, which saves you money in the long run. In a resale home, especially an older one, you should budget for ongoing maintenance. Major systems (roof, AC, water heater, etc.) may be nearing replacement age, and wear-and-tear is a given. As one Texas builder put it, “the reality of a resale home likely means maintenance needs and possibly upgrades” depending on the home’s age and condition. You might need to hire contractors or invest in updates to get an older home move-in ready.
  • Upgrades and Features: With new construction, you have the opportunity to pay for upgrades during the build – whether structural options (like an extra bathroom) or cosmetic (premium flooring, countertops). These will increase the upfront cost but allow you to tailor the home to your tastes. In a resale, what’s included is fixed, and if you want to upgrade things (new appliances, remodel a bathroom, etc.), that’s an out-of-pocket expense after you buy. Some buyers love that new homes can be customized to their style before move-in, whereas with a resale you might spend money re-painting, remodeling or even just adapting it to your style.
  • Fixtures and Landscaping: Don’t forget the little things – many resale homes come with additions the previous owners already made (blinds, established lawns and landscaping, perhaps a backyard deck or patio). A new construction home may require additional expenses for window coverings, installing ceiling fans, landscaping the yard, and other items that “come with” an older home. Builders often landscape the front yard and leave the back yard as blank slate. These costs aren’t deal-breakers, but they are worth factoring in when comparing a move-in-ready resale to a brand-new house.
  • Warranties: New homes typically come with builder warranties covering the structure and systems for a set period. Texas builders often provide a 1-2-10 warranty (1 year workmanship, 2 years mechanical systems, 10 years structural, for example). This can give peace of mind that if something was built incorrectly, it’ll be fixed. With a resale, once you close, you’re responsible for any issues that arise. (You can purchase a home warranty service contract for a resale home, but coverage is limited.)

In summary, buying new offers a slower timeline with the excitement of customization and minimal immediate maintenance, whereas buying resale offers immediacy and often a lower price, with the trade-off of potential repair costs or updates. Next, we’ll weigh the general pros and cons of each route.

 

 

Pros and Cons: New Construction vs. Resale Homes

Buying a new construction home and buying a resale home each come with distinct advantages and disadvantages. Below we break down the pros and cons of each to help you compare:

Pros of Buying New Construction

  • Move-In Condition: Everything is brand new – you get a pristine house with modern materials, appliances, and fixtures, and no worn-out parts. You won’t need to worry about replacing a roof or HVAC system for many years.
  • Minimal Maintenance: New homes are built to current codes and standards, so you’re less likely to face immediate repairs. Major components are new and often under warranty, saving money and headaches (the builder will fix issues that arise, usually at no cost to you in the first year or more).
  • Customization: With a new build, you can often choose your floor plan, elevation, and interior finishes. Builders may let you pick everything from paint colors to countertop styles. This freedom to customize means your home can match your tastes from day one, without the need for expensive remodeling.
  • Energy Efficiency: New homes typically have the latest in energy-efficient design – better insulation, high-efficiency HVAC, double-pane Low-E windows, smart thermostats, etc. This can lead to lower utility bills compared to older homes. Innovations in efficiency and building science mean new homes often have lower energy consumption and a smaller carbon footprint than a comparable older home.
  • Modern Design and Technology: New constructions usually feature contemporary layouts (open floor plans, big closets, gourmet kitchens) and come pre-wired for today’s tech (home networking, security systems). Many new homes in Houston are also incorporating smart home features as standard. You get the latest design trends – no need to knock down walls to get that open concept living area, for example.

Cons of Buying New Construction

  • Higher Purchase Price: All those new features and warranties come at a premium. New homes often cost more upfront than similar resale homes in the same area. On average, new construction in Houston has been found to be around 5–10% pricier than an existing home of the same size. (In 2023 the median new home in Harris County was about 20% higher priced than the median resale.) This can mean stretching your budget a bit more for new.
  • Location (Farther Out): Most large new developments in Houston are on the suburban fringe. If you want to be close to the city center or in a very established neighborhood, new construction options are limited. You might end up further out (with a longer commute) to get a new home. The majority of Houston’s new homes are built outside Beltway 8 in suburban communities, so location could be a trade-off compared to older homes in town.
  • Longer Wait & Uncertain Timeline: As discussed, you may be waiting many months for your home to be finished. Construction delays can and do happen – weather, labor or supply shortages can push back your move-in date. If you need to move by a certain deadline, a new build might complicate things. It requires patience and possibly temporary housing arrangements if your lease or current home sale ends before the new home is ready.
  • Negotiation and Contract Limits: Builders are less likely to negotiate on sales price. They often use their own sales contracts that limit your negotiating power (e.g. predefined prices, possible escalation clauses). You also usually can’t make the contract contingent on the sale of your current home or other common contingencies in the way you might with a private seller. This means buying new can be a more rigid process.
  • Ongoing Construction in Community: When you move into a brand-new section of a neighborhood, chances are your street (or the next street over) is still a construction zone. Ongoing construction means noise, construction traffic, and living in a developing community. It may be a few years before your community is fully built out with all amenities completed. Some buyers don’t mind this, but others prefer the mature landscaping and settled feel of an established neighborhood.

Pros of Buying a Resale Home

  • Established Neighborhood/Location: Resale homes often sit in mature neighborhoods with big trees, completed amenities, and established schools. If you value a certain location (inside the Loop, or a particular older subdivision), a resale may be the only way to live there. You also know who your neighbors are and how the area has developed over time.
  • Ready to Move In: With an existing home, you can typically close and move in within about a month or so – no waiting for construction. This is great if you’re on a timeline or don’t want to deal with uncertainty. The home already has landscaping and window coverings, and often you can buy it “as-is” with the character and upgrades the previous owner added (built-in shelves, custom patio, etc.).
  • Lower Initial Cost: Resale homes tend to be less expensive per square foot than new builds in the same market. You might get a larger or better-located home for the same money versus buying new. As noted, a comparable resale can be tens of thousands of dollars cheaper than a new home, which can be a big advantage for budget-conscious buyers. This lower price can also mean lower property taxes (depending on assessed value) and possibly a lower down payment and closing costs.
  • Room for Negotiation: In a typical sale, you can negotiate with the seller on price and repairs. If an inspection finds issues, you can request the seller fix them or provide credits. In many cases, buyers can also ask sellers to contribute to closing costs or include appliances/furnishings. This flexibility in negotiation can save a buyer money or get problems addressed before taking ownership – something you generally won’t get with a production builder.
  • Character and Charm: Some resale homes (especially older ones) have unique architectural features or a “charm” that new cookie-cutter homes may lack. You might find established fruit trees in the backyard, a mid-century design, or a home in a historically significant area. For buyers who value vintage style or a more unique look, an existing home is appealing.

Cons of Buying a Resale Home

  • Maintenance and Repair Risks: The biggest downside of an older home is the potential for maintenance issues. As a home ages, things break or need replacing – whether it’s a 10-year-old AC unit or a 15-year-old roof. Buying a resale means you must be prepared for ongoing maintenance costs, and possibly some immediate repairs or renovations. Even with a clean inspection, no older home is perfect. You might face surprise costs if, say, the water heater fails a month after move-in. New homes, by contrast, won’t have such issues for a while.
  • Outdated Features: Unless the prior owner recently remodeled, a resale home might have dated design elements or lower energy efficiency. You may find older appliances, less efficient insulation, or simply a floor plan that doesn’t suit modern lifestyles (think small closed-off kitchens or lack of closet space in some older homes). If you want the latest tech or an open layout, you might need to invest in renovating a resale to meet your needs.
  • No New Home Warranty: While you can purchase a home warranty plan for an older home, it’s not as comprehensive as a builder’s warranty. If something major goes wrong, you’ll likely be paying out of pocket. There’s also the possibility of hidden defects or code issues – for example, a previous owner’s DIY renovation that isn’t up to code. In Houston, older homes might have unpermitted work or need updates to meet current codes, and as the new owner you’d have to address those.
  • Competitive Bidding (in Hot Markets): This con can be situational, but if the Houston market is hot and inventory is low, a desirable resale home could receive multiple offers. You might end up in a bidding war and even paying above asking price – a scenario less common with new construction (builders usually have inventory and set prices). In contrast, builders generally don’t get “bids” on homes; you’re dealing with their sales team rather than competing with other buyers in a transparent way.
  • Less Personalization (Initially): When you move into a resale, the home reflects the previous owners’ choices. Paint colors, flooring, the kitchen design – it’s all their style. Changing those to your style will take time and money. Some buyers walk into a resale and immediately plan renovations (which can be stressful and costly). Essentially, you might compromise on some features unless you’re willing to remodel. With new construction, you start fresh with your choices (but at a higher cost).

As you can see, the decision often comes down to what matters most to you – cost, timing, location, or personalization. Next, let’s zoom out and look at the current market conditions in Houston, especially in the southern suburbs, because that can influence your decision too

Current Market Conditions in Houston’s South Suburbs (2025)

The Houston housing market has gone through some shifts recently. After the frenzied seller’s market of 2021–2022, things have cooled and stabilized. By 2024, Houston’s market reached a more balanced point, even leaning in favor of buyers in some areas. Here are a few key points about current conditions.

  • Sales Activity: 2024 turned out to be a strong year for Houston real estate. Approximately 85,163 single-family homes were sold in 2024, which was actually up 1.3% from 2023 and marked the 5th-best year on record for Houston home sales. This rebound happened despite higher mortgage rates. In the south Houston suburbs specifically (e.g. Fort Bend and Brazoria counties), sales have been brisk as well – these areas remain popular for families and continue to see people moving in. Notably, master-planned communities in these southern areas contributed heavily to new home sales. For example, Sienna (Missouri City) saw 574 new homes sold in 2024, and Meridiana (Iowa Colony/Manvel) saw 555 new home sales in 2024 – both communities ranking among the nation’s top sellers. This indicates solid demand in the south-of-I-10 corridor.
  • Home Prices: Home prices in Greater Houston hit record highs in mid-2024, then stabilized. By December 2024, the metro-wide median price was around $335,000 (up ~1.5% year-over-year). In the south suburbs, prices are moderate and have seen slight corrections which favor buyers. For instance, Fort Bend County’s median sale price was about $390K in April 2025, down ~3% from the previous year. Similarly, Brazoria County’s median price was around $340K, roughly flat year-over-year. These trends suggest pricing has leveled off after the huge spikes of the pandemic years. Buyers today might not face the steep price increases or bidding wars seen in 2021, and in some cases may find slightly lower prices than a year ago.
  • Inventory and Market Balance: One big change from a couple years ago is the increase in housing inventory. By end of 2024, Houston’s housing inventory was about a 4-month supply of homes. (During the craziness of 2021, it was under 2 months!) A 4-month supply is approaching a balanced market (6 months is considered equilibrium), meaning buyers have more options and a bit more negotiating power than before. In December 2024, the number of homes on the market in Houston was up 21% compared to the year prior. In places like Pearland, Sugar Land, and other south suburbs, you’ll notice more For Sale signs now than a year or two ago, partly because new construction has added inventory. For buyers, this is good news – you’re less likely to have to “rush” into a purchase, and sellers may be more flexible.
  • Interest Rates & Affordability: Mortgage rates have been higher (around 6–7% in 2023–2024), which did price some buyers out and cool the rate of price growth. However, Houston has fared better than some markets thanks to its relative affordability and strong job growth. Many homeowners with ultra-low pandemic-era interest rates have been reluctant to sell (leading to low resale inventory), and this is where new construction helped fill the gap. In fact, many homebuyers turned to new builders, who offered rate buy-downs to make homes affordable despite higher rates. If rates stay high, expect builders in the Houston area to keep running promotions to entice buyers (more on that in the next section). On the flip side, if rates drop in the future, we could see another surge of demand. For now, buyers have more choices and can sometimes get incentives that weren’t available when the market was overheated.
  • South of I-10 Emphasis: The southern Houston metro – roughly including southern Harris County, Fort Bend County (southwest), Brazoria County, and parts of Galveston County – remains a growth hotbed. Fort Bend County in particular is one of the fastest-growing counties in Texas (its population is projected to roughly double by 2050 to nearly 2 million). This growth is driven by highly rated schools, new business developments, and master-planned communities. Areas like Pearland, Sugar Land, Missouri City, Manvel, and Richmond consistently attract buyers in the 28–55 age range thanks to employment centers like the Texas Medical Center being relatively close and the availability of new, spacious homes. These areas also tend to offer a bit more value for money compared to northern suburbs like The Woodlands. As evidence of the south-side popularity: Pearland was recently named one of Houston’s best suburbs to live in. We’re also seeing infrastructure keep up – for example, expansions of roadways like the Fort Bend Tollway and improvements on HWY 288 that make commuting easier from these southern communities.
  • New Construction Boom: Houston as a whole leads the nation in homebuilding. In 2024, the Houston metro issued over 52,000 single-family building permits, the most of any U.S. metro. A large share of these new homes are being built in suburban master-planned communities around the city’s periphery. South of I-10, this includes big projects in Fort Bend and Brazoria (like the ones we will list below). Builders have been very active because they know there’s demand from people moving to Houston for jobs and those within the region seeking newer housing. While experts predict a slight dip in housing starts for 2025 (maybe 2–6% fewer starts than 2024), that’s coming off a very strong year. The expected ~40,000 new home starts in 2025 is still well above historical averages – so the building boom continues, just at a steadier pace. For a buyer, this means plenty of new home options will be available, especially in those large communities south of the city.

Bottom line: Houston’s market in 2025 is relatively healthy and balanced. Buyers in the $300K–$800K range have more choice now than a couple years ago, and price growth has moderated. If you’re eyeing a new construction home, you’re in luck because builders are highly motivated – they’re offering incentives and pumping out inventory. If you prefer a resale, you might find a deal on a home that’s been on the market a little longer, and you likely won’t have to waive inspections or pay over asking price like buyers did during the 2021 frenzy. Next, let’s talk about those builder incentives and trends, since they’re a big part of the new vs. resale consideration in today’s market.

Builder Incentives and Trends in the Houston Area

One major factor drawing buyers toward new construction in the current market is the range of incentives builders are offering. With resale inventory still relatively tight (many homeowners don’t want to give up their 3% mortgage rates), builders have stepped up to provide alternatives – and deals – to buyers. Here are some notable trends and incentives in Houston’s new home market:

  • Mortgage Rate Buy-downs: Perhaps the most impactful incentive lately has been interest rate buy-downs. Many builders have partnered with preferred lenders to offer temporary or permanent rate reductions for buyers. For example, some high-volume builders in Houston are advertising loans as low as 3.99% in the first year (with gradual increases after) to ease buyers in. It’s not uncommon to see promotions like “2-1 buy-downs” (where your rate is 2% below market the first year, 1% below in year two) or even special fixed-rate offers if you close by a certain date. These financing incentives can significantly lower your monthly payment initially – a big help given current rates. (Tip: Always compare the builder’s loan offer to outside lenders. Sometimes builders do have genuinely better deals due to subsidies, but you want to ensure the overall loan terms are favorable.)
  • Closing Cost Assistance: Another common incentive is the builder paying a portion of your closing costs or offering credits for things like title policy, appraisal, etc. For instance, some builders might offer “$10,000 towards closing costs if you use our preferred lender.” This can greatly reduce the cash you need to bring to closing. It also ties into the financing deals, as using the builder’s lender is usually required to get the incentive. In the current Houston market, where buyers have more choices, many builders are routinely covering some closing costs to remain competitive with resales (where a motivated seller might also agree to pay closing costs).
  • Free Upgrades / Design Center Allowances: When sales slow down, builders often run promotions like free appliance packages, upgrade credits, or included options. You might see offers like “Half-off lot premiums this month” or “$15,000 in free design upgrades on to-be-built homes.” In some communities, builders are throwing in bonus features – e.g. a free covered patio, an upgraded front elevation, or smart home system – as part of the base price. These incentives add tangible value and can be very appealing if you were going to add those options anyway. Keep an eye out for seasonal or end-of-quarter specials; builders have quotas and they tend to roll out deals toward the end of fiscal periods to boost sales numbers.
  • Price Reductions on Inventory Homes: While builders try not to publicly lower base prices (to avoid upsetting recent buyers), they do quietly adjust pricing on inventory homes (homes built or under construction speculatively). If a community has several completed homes sitting unsold, builders may mark them down or offer especially large incentives on those units to get them off the books. Nationally, about one-third of builders have even lowered base prices by around 5% in late 2024. Houston builders have done this in certain neighborhoods – essentially offering “sale” prices on quick move-in homes. It’s worth asking the sales rep if any inventory homes have discounts or extra perks. They may not advertise the price cut, but they’ll often deal when you’re ready to sign a contract on an already-built house.
  • New Homes Gaining Market Share: Due to the combination of low resale listings and these incentives, new construction homes have taken a larger share of the market. In 2024, while sales of existing homes nationally fell to a 30-year low, new home sales actually rose about 2.6%. Houston mirrored this trend – many buyers who were frustrated with bidding wars or low choices in the resale market turned to new builds where there was inventory and less competition. Builders can offer easier buying terms as well (no need to plead with a seller to accept your offer; if you qualify, the house is yours). This has shifted the dynamic such that in some Houston suburbs, new homes are a significant portion of what’s available. For buyers, this means you shouldn’t overlook new construction as an option – it might actually be easier to buy new in certain neighborhoods than to wait for the perfect resale to hit the market.
  • Amenities and Lifestyle Focus: Builders in master-planned communities are heavily marketing the lifestyle and amenities to stand out. We see trends like elaborate community amenities (lazy river pools, onsite gyms, co-working spaces, dog parks), and programming events (some communities have a “Lifestyle Director” planning resident activities). For example, the new “Adventure Cove” water park with a wave pool and lazy river at Meridiana is a huge draw for families. Communities are differentiating themselves with unique features – one has a crystal lagoon for swimming, another has a community farm (like Harvest Green). This amenity competition is great for buyers, as new developments now often offer resort-style perks that older neighborhoods may lack.
  • Smaller, Smarter Homes: To keep prices affordable under high construction costs, many Houston builders have slightly reduced the size of new homes compared to a few years ago. Interestingly, the median new single-family home in Harris County is now just about the same size (actually slightly smaller) as the median existing home. New homes averaged ~2,030 sq. ft. in 2023, a bit smaller than a few years prior. Builders are learning to use space more efficiently – open floor plans can make a modest square footage feel larger, and features like high ceilings help. You’ll also find smart home technology (thermostats, video doorbells, etc.) more commonly included, reflecting demand for tech-savvy homes. Energy-efficiency remains a trend too – features like tankless water heaters, spray-foam insulation, and double-paned windows are often standard now, whereas older homes may need retrofitting.
  • Continued Growth: Finally, it’s worth noting that the south Houston metro is seeing a lot of development. Places south of I-10 (especially in Fort Bend and Brazoria) have plenty of land for new communities, and builders are rapidly developing it. This means if you’re house-hunting in areas like Manvel, Rosharon, Richmond, or Missouri City, you’ll encounter many new construction neighborhoods at various price points. The competition among builders in these areas benefits buyers through better pricing and incentives. Also, infrastructure (new schools, retail centers, etc.) is being built alongside the homes. It’s a trade-off: you might be further from the historic city center, but you gain a modern suburban environment with brand-new facilities. Many master-planned communities south of I-10 even have on-site schools and town centers now, making suburban life more self-contained and convenient.

In summary, builders in Houston’s suburban markets are very motivated in 2025. They’re offering financial incentives to ease the pain of higher interest rates and packing communities with amenities to entice buyers. If you decide on a new construction home, be sure to inquire about all available promotions – from interest rate deals to free upgrades – and compare the total value to a resale option. Now, let’s highlight some of the major master-planned communities in the southern half of Houston.

Major Master-Planned Communities

The Houston area is famous for its master-planned communities – large, amenity-rich neighborhoods developed with schools, parks, and shopping all integrated. Below is a list of some larger master-planned communities south of I-10 (primarily in Fort Bend and Brazoria counties) that are popular with first-time and move-up buyers. We’ll note their location, amenities, and types of homes to give you a flavor of each:

  • Sienna (Missouri City) – One of the biggest and most established master-planned communities in Texas, Sienna (formerly “Sienna Plantation”) spans 10,800 acres in northeast Fort Bend County. It’s about 30 miles southwest of Downtown Houston. Sienna is known for its world-class amenities: multiple resort-style pools and water parks, on-site elementary and middle schools, several fitness centers, sports fields, tennis courts, and even its own golf course. The community has over 11,000 families already living there, and they host year-round resident events with a full-time lifestyle staff. Home options range from starter homes around the low-$300s up to luxury homes near $1 million, so there’s something for every budget. If you want a lively community with lots of young families and activities, Sienna is a top choice (it’s consistently a top-selling community nationwide).
  • Riverstone (Sugar Land/Missouri City) – Located in the Sugar Land area of Fort Bend (just west of Sienna), Riverstone is an upscale 3,800-acre community known for its beautiful lakes and high-end homes. It features three recreation centers, including The Club at Riverstone – a 17-acre complex with an 8,000 sq. ft. clubhouse, a resort-style pool with slides, and fitness facilities. Riverstone has over 200 acres of lakes and 20+ miles of walking trails, so there’s a big emphasis on nature and outdoor leisure. Homes in Riverstone tend to be move-up or luxury style – from townhomes in the $300s-$400s to large single-family homes that can exceed $1M in the exclusive gated sections. Many houses have waterfront views or greenbelt lots. Residents enjoy top-rated Fort Bend ISD schools and proximity to Sugar Land’s shopping and dining (First Colony Mall, etc., are minutes away). If you’re looking for a slightly more upscale, quieter vibe but still want lots of amenities (parks, tennis courts, pools), Riverstone is a prime pick in south Houston.
  • Tamarron (Fulshear/Katy area) – Tamarron is a newer community in the fast-growing Fulshear area, just south of the Katy Freeway (I-10) near Katy. It’s a 3,500-acre development by D.R. Horton focused on affordable single-family homes – great for first-time buyers or those seeking value. Tamarron has all the standard master-plan perks: a central clubhouse with a fitness center, a resort-style pool and splash pad, walking trails, and several lakes for drainage and aesthetics. About 5,900 homes have been sold in Tamarron so far, with roughly 4,100 more homes expected as it builds out. In 2024 alone, Tamarron sold 737 new homes, making it one of the top-selling communities in Texas (average home price was around $351K). Homes here generally range from the mid $200s to mid $400s, featuring lots of one- and two-story plans aimed at families. Tamarron is zoned to Katy ISD and Lamar CISD schools (depending on the section). It offers a slightly more budget-friendly entry into a master-planned lifestyle, with the benefit of being near the Katy area’s amenities.
  • Meridiana (Manvel/Iowa Colony) – Meridiana is a 2,700-acre master-planned community located along Highway 288 in northern Brazoria County (Iowa Colony/Manvel area, south of Pearland). It’s roughly 20-25 minutes south of the Texas Medical Center, making it popular with Medical Center professionals. Meridiana is themed around education and recreation – it has a number of on-site schools (three elementary schools and counting) and even unique learning installations (like nature observation towers). Amenities are a huge selling point: the community’s Oasis Village includes a café, fitness center, lap pool, splash pad, and amphitheater. In 2023, they opened Adventure Cove, a second recreation complex featuring a wave pool, tidal river (lazy river), and large fitness center, plus a food truck park and pavilion. It’s like having a mini waterpark in your neighborhood! Meridiana is growing fast – about 2,900 homes have been built so far out of ~6,500 planned, and it saw a 12% jump in new home sales in 2024 (with 555 homes sold that year). Homes range from the mid $300s to $600s, offered by builders like Perry Homes, Highland, David Weekley, etc. The community is relatively new (opened in 2017) but has quickly become one of the top family-friendly neighborhoods on Houston’s south side.
  • Shadow Creek Ranch (Pearland) – Shadow Creek Ranch is a veteran master-planned community – started in the early 2000s – that put Pearland on the map for many buyers. It covers about 3,500 acres on Pearland’s west side (near Hwy 288 and Beltway 8), and at completion it included over 50 separate sections/subdivisions. What makes Shadow Creek attractive is its convenient location – it’s only ~15–20 minutes from Downtown Houston or the Medical Center via 288, which is a shorter commute than most other master-planned suburbs. The community is also known for its amenity-rich lifestyle: there are 150+ acres of lakes and recreational facilities, including multiple recreation centers with pools (one even has a pirate-themed splash park), tennis courts, sand volleyball courts, and playgrounds in each neighborhood. A large clubhouse by the main lake hosts events and can be rented by residents. Shadow Creek Ranch also has extensive walking trails that connect the various lakes and parks. Homes in Shadow Creek range widely – you can find starter 3-bedrooms that were built in the mid-2000s as well as larger luxury homes in gated sections. Today, resale homes here typically list in the mid-$300s to mid-$500s depending on size and location. The neighborhood is essentially complete (no new construction there now, except possibly a few custom lots), so what you get is an established community feel with mature landscaping. It’s a great option if you want master-plan amenities and a shorter commute, as Pearland sits closer in than most new developments.
  • Harvest Green (Richmond) – Harvest Green offers something a little different – it’s Houston’s first “agri-hood”(agriculture-focused master-planned community). Located in Richmond (south of I-10, west of Sugar Land), this 1,300-acre community has all the usual amenities plus a working 25-acre farm at its heart. Residents can join a CSA (community-supported agriculture) program to get fresh produce, and there are community gardens, a vineyard, orchards, and even a chicken coop and goat pen on site. They host farm-to-table dinners and classes on sustainable living. Beyond the farm theme, Harvest Green features a lakeside clubhouse with pool and splash pad, several playgrounds and dog parks, and 30+ miles of trails that wind past farms and lakes. It’s very much an active, family-oriented place with a twist of eco-friendly living. Homes in Harvest Green range from the high $300s into the $700s, built by various award-winning builders (Perry, Lennar, David Weekley, etc.). Lot sizes vary from patio homes to large 70’ lots for semi-custom homes. For buyers who like the idea of suburban living with a connection to nature and farming, Harvest Green is ideal – it was even named “Master Planned Community of the Year” when it opened for its innovative concept. It’s zoned to Fort Bend ISD schools, including an elementary and high school right in the community.

(Other notable communities include Cross Creek Ranch in Fulshear – known for its extensive green spaces and trails – and Aliana and River Park in Richmond, which are large as well. There’s also Lago Mar down in Texas City featuring a 12-acre Crystal Lagoon. Houston has no shortage of these master plans!)

Each community has its own character, so it’s worth driving through a few to get a feel. Consider what amenities and environment match your lifestyle (do you want a golf course? lots of young kids around? a quieter, more upscale feel? etc.). Also pay attention to the tax rates and HOA fees in each – new communities often have higher property tax rates (due to MUD taxes) which gradually drop as the community matures. This can affect your monthly payment significantly, so factor it in when comparing homes.

Notable Home Builders in Houston’s Southern Suburbs

When looking at new construction in the Houston area, especially in the southern suburbs, you’ll encounter a variety of homebuilders. Each builder has its own style, price range, and reputation. Here’s a list of some well-known builders active in Fort Bend, Brazoria, and nearby counties, along with key characteristics of their homes:

  • D.R. Horton – Branded as “America’s Builder,” D.R. Horton is the nation’s largest homebuilder and a major player in Houston. They specialize in affordable, move-in ready homes with a wide range of floor plans. D.R. Horton often develops entire communities (like Tamarron) and offers homes at some of the lowest price points for new construction, without major frills but solid quality. They have their own in-house financing (DHI Mortgage) and title services, and are known for making the process straightforward for first-time buyers. In Fort Bend County, D.R. Horton has built everything from townhomes to large 5-bedroom family houses. They emphasize value – “a wide range of affordable homes without compromising on quality”. If you’re on a tighter budget but want new, Horton will likely have an option. (They also have an “Emerald Homes” line for higher-end, and “Express Homes” for entry-level.)
  • Lennar (and Village Builders) – Lennar is another top national builder active all over Houston’s suburbs. They are known for the “Everything’s Included” approach – many features that other builders charge as upgrades (like stainless appliances, solid surface countertops, smart home technology) are included in Lennar’s base prices. Lennar builds in many master-planned communities and often has multiple product lines for different budgets. For example, they might have an entry-level series on smaller lots and a premium series (sometimes under their Village Builders brand) on larger lots in the same community. Lennar has a reputation for efficient, functional home designs and is often praised for their value in the mid-range market. They can accommodate first-time buyers up through luxury buyers (Village Builders is their luxury division). In the south Houston suburbs, you’ll find Lennar homes in communities like Sienna, Meridiana, Lakes of Savannah, and many others. (Fun fact: Lennar was the second-largest builder in Houston by volume in recent years, closely trailing D.R. Horton.) They also frequently offer enticing incentives (they have been known to do big buy-down promotions since they often use their affiliate lender Eagle Home Mortgage).
  • Perry Homes – Perry is a Houston-based builder (founded in 1967) with a long-standing reputation for quality and elegant design. They build in many master-planned communities across Texas. Perry homes are often known for their high-end finishes, open-concept layouts, and attention to detail – things like 8-foot doors, tall ceilings, and extensive trim work are hallmarks of a Perry home. They also have an industry-leading warranty and customer service reputation. In terms of price, Perry tends to cater to the mid-to-upper segment: their homes might start in the $400s and go up to the $800s+ depending on size and location. In communities like Cross Creek Ranch, Sienna, and Riverstone, Perry builds many of the larger single-family homes. If you desire a bit more luxury and a timeless style (and are willing to pay a bit more for it), Perry Homes should be on your list. They’re often a favorite among move-up buyers who value design and build quality.
  • Highland Homes – Highland is a prominent Texas-based builder known for a very customer-focused approach and beautiful, livable homes. They’ve won people’s choice awards and are privately owned. Highland’s designs often stand out for being innovative – lots of natural light, flexible spaces, and energy-efficient construction. For instance, you might find things like built-in planning nooks, oversized windows, and thoughtful storage solutions in their plans. They also offer options to tweak layouts (like adding an extra bedroom or media room in the attic space). Highland Homes has built a strong reputation in Fort Bend communities for combining style with functionality, and they consistently earn high customer satisfaction marks. Price-wise, Highland is mid-to-upper range (similar to Perry in many areas, starting maybe in the $400s). Many families who want a step up from the basic production builder but still at a reasonable price point end up choosing Highland. Look for them in neighborhoods like Harvest Green, Cross Creek Ranch, and Jordan Ranch.
  • David Weekly Homes – David Weekly is one of the largest privately-held builders in the U.S., and they’re actually Houston-based (started here in the 1970s). Weekly builds in a broad range of communities, offering everything from patio homes (for empty-nesters) to big 2-story family homes. Their philosophy is “LifeDesign” – creating homes with well-thought-out sight lines, traffic patterns, room placement, and lighting to “improve how homeowners live, work, and play.” In practice, Weekly homes are known for open layouts, spacious kitchens, and often a signature “family room” feel with lots of windows. They also allow some customization – for example, you might choose between options like a study versus an extra bedroom in a given floor plan. Weekly is generally mid-range in pricing (not the cheapest, not the most expensive) and has a reputation for good customer service during the build process. In southern Houston suburbs, you’ll find Weekly Homes in communities like Pomona, Sienna, and Meridiana. They tend to appeal to move-up buyers who want a reliable builder with flexible designs.
  • Toll Brothers – Toll is a luxury national builder that has a presence in select Houston communities. They are known for exceptional craftsmanship and high-end designs. If you see a gated enclave of million-dollar homes in a master-planned community, there’s a good chance Toll Brothers is building there. Toll Brothers homes often feature grand entries (sweeping staircases, two-story foyers), extensive architectural details, and lots of structural upgrade options (they’ll build you that second staircase, add a wine cellar, etc., for a price). Toll Brothers was even a co-developer of a section of Sienna. Their price point is on the higher end – typically starting in the $600s and going well into seven figures. Buyers who choose Toll usually are those who want a semi-custom experience; Toll will let you heavily customize the floor plan and finish-out compared to most production builders. In the south suburbs, Toll Brothers builds in places like Sienna (the luxury section), Pomona (Manvel), and has built in Riverstone and Cross Creek Ranch in the past. They have earned awards from Builder Magazine for their luxury designs. If your budget is higher and you want a standout home with lots of “wow” factor, Toll is a go-to builder.
  • Coventry Homes – Coventry is a brand of McGuyer Homebuilders (MHI), a Texas builder. They were formerly known as Plantation Homes in Houston. Coventry offers a mix of styles but generally positions themselves as an upper-medium-tier builder focusing on energy-efficient construction and flexibility. One notable thing: Coventry has a very high customer satisfaction rate (they often cite 98% would recommend). They build in many Houston suburbs, including Brazoria and Fort Bend communities, often on medium to large lots. Coventry homes come with lots of customizable options and often feature modern elevations (including the trendy “farmhouse” look in some communities). They also embrace tech and green building – some Coventry homes are Energy Star certified or beyond. Price-wise, Coventry might start in the $400s and range upwards depending on size. In communities like Candela or Tavola, Coventry is a popular choice for those who want something a notch above the standard production home. Their combination of craftsmanship and energy efficiency is a big selling point.
  • Chesmar Homes – Chesmar is a Houston-founded regional builder that has become quite popular in the past decade. They emphasize modern design and a simplified buying process. Chesmar often packages their homes with a lot of included upgrades (similar to Lennar’s approach) and has model homes that showcase contemporary design touches. They’re known for being very family-friendly and value-oriented, offering good quality for the price. Many Chesmar homes feature open concept living, big windows, and trending finishes (like stylish tile and quartz counters as standard). They also focus on energy efficiency – Chesmar prides itself on homes that exceed Energy Star® standards with green features. In terms of reputation, Chesmar gets high marks for customer service and was actually started by a group of executives who spun off from other big builders to “do it better.” Their pricing is moderate – they build a lot in that $300k–$500k bracket. You can find Chesmar in communities like Lakes of Savannah, Meridiana, and Harper’s Preserve (north side). They’re a great choice if you want a balance of modern style, efficiency, and affordability.

These are just a few of the major builders – others you might encounter include Newmark Homes (another award-winning local builder known for flexible plans and was GHBA Builder of the Year in 2023), Westin Homes (a Houston builder noted for luxury touches like sweeping staircases and rotunda foyers), Beazer Homes (national builder focusing on energy-efficient yet affordable homes), Meritage Homes (national builder heavily focused on energy efficiency and innovative insulation/airflow designs), and Taylor Morrison (national builder with a strong presence in Houston, known for developing some communities like Avalon at Riverstone/Sienna with high-end homes).

Each builder has its strengths, so when you visit model homes, take note of the quality of construction and what features are included versus upgrades. Also, consider the builder’s warranty and post-sale service reputation – a home is a big investment, and you want a builder that will stand behind their product if issues arise. According to local analysis, buying from a reputable builder can even affect your home’s resale value years down the line, so it’s worth doing a bit of homework on builder reviews and history (your Realtor can be a great resource for that).

Conclusion:

Buying a home in Houston’s vibrant market – whether new or resale – is an exciting journey. For first-time buyers and move-up buyers (around age 28–55) in the sub-$1M range, the southern Houston suburbs offer an abundance of choices. If you crave a modern home with the latest features and don’t mind a longer timeline (and perhaps a longer commute), new construction in a master-planned community might be perfect, especially with today’s builder incentives and warranties providing peace of mind. On the other hand, if you value a shorter move-in time, a specific location, or getting a bit more house for your dollar, an existing resale home – maybe even in one of those same communities, just a few years old – could be your ideal fit, giving you the benefit of an established setting and potential cost savings.

In making your decision, weigh the pros and cons we discussed: new build’s customization and turnkey condition vs. resale’s immediacy and possibly lower price. Consider current market conditions – with Houston’s inventory rising and builders eager to make deals, you might find that a new home can be had on very favorable terms right now. But also remember that a home is more than a financial transaction; it’s about your lifestyle and comfort. Some people fall in love with the charm of a 20-year-old home on a tree-lined street, while others fall in love with the idea of being the very first person to live in a brand-new house that they designed.

Take your time to visit communities, talk to builders and current homeowners, and consult a knowledgeable local Realtor who understands both new and resale markets. Houston is unique in that it offers a bit of everything – you can find quiet established neighborhoods, cutting-edge new developments, and everything in between. With the information from this guide, you’re better equipped to navigate the journey. Happy home hunting, and welcome to Houston!

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